Soho Works Budget Calculator
Mayfair Brand Book + Creative Objects. All calculations update instantly.
Team Day Rates
ECD / Creative Direction
£
Senior Designer
£
Producer
£
Developer / Tech Lead
£
Artist
£
Agency Margin
%
Project Phases
Phase 1: Discovery & Strategy
£0▼
TaskDaysRateCost
History call + research session
Brand audit + competitor analysis
Creative strategy development
Producer coordination
Phase 2: Brand Book Design & Production
£0▼
TaskDaysRateCost
Book concept + art direction
Layout, typography, design
Copywriting + content edit
Photography direction + sourcing
Producer management
Revisions + client amends (2 rounds)
Phase 3: Print + Digital Build
£0▼
TaskDaysRateCost
Print production management
Pre-press + proofing
Digital modular version build
Print run: 50 copies (est.)fixedproduction
Binding, boxing, finishing (est.)fixedproduction
Print and finishing costs are estimates. Final quotes from printer once design is locked.
Creative Objects (select to include)
IdeaTeam daysProductionExternalTotal
01. The Zoetrope Record£0
02. The Hard Hat Dinner£0
03. The Brand Book (extra chapter)£0
04. The Floor Tile£0
05. The 2027 Newspaper Edition£0
06. The Vinyl Factory Visit£0
07. The Brass Key£0
08. The White Paper£0
09. The Building Portraits Series£0
10. The Pitch Engine£0
11. The Invented Colour£0
12. The Origin Film & Sculpture£0
Team days use blended rate (ECD + Designer average). Production = materials, printing, pressing. External = specialist vendors, fabrication, music.
Ongoing Retainer (optional)
ScopeDays/monthMonthsTotal
Brand guardianship + new chapters£0
Digital updates + modular builds£0
Retainer: 15% discount, 6-month term gets additional 5% off. Overage at full rate + 10%.